ID TAG is a privately owned company, but also receives government financial support from INNOVATION NORWAY and Skattefunn, a tax incentive scheme from THE RESEARCH COUNCIL OF NORWAY. The technology is being developed in collaboration with SINTEF, the largest independent research organisation in Scandinavia, and NXTECH, a software and hardware company focused on developing ideas into products on a global scale. SOFT ELEGANCE is our software development partner.


Erik Johannesen (Founder & CEO)

is a Norwegian entrepreneur with extensive concept and retail development background from NORSK TIPPING AS and COCA COLA.

Terje Wahlstrøm (COO)

is a serial tech entrepreneur with several successful exits. He has extensive experience from international business and partnerships, working with start-ups and Fortune 500 companies.

Geir Vevle (CTO)

Is a specialist in RFID and tracking technology with over 20 years international experience.

Michael Holland (Adviser, Business Dev.)

is a serial tech entrepreneur and a digital strategy specialist and has driven successful projects across 3 continents.​

Steinar Sandvik (Business Developer)

is a strategic business and innovation specialist with a proven track record, responsible for revolutionary and industry changing concepts at NORSK TIPPING AS.

Geir Skår (Business Developer, Design)

has extensive Product Management and Business experience from NORSK TIPPING AS, in addition to 20 yrs experience as a Multimedia Designer.

Aleksander Bugge (Business & Legal)

has management / financial reporting expertise from the oil and gas industry, as
well as contract negotiations and boardroom experience.

Andreas Johannesen (Business Developer)

has a digital business development background from DNB, responsible for digitization of their daily banking services.​


The Board consists of six active investors with relevant industry background and boardroom experience. 

«The Internet of Things has the potential to change the world, just as the internet did. Maybe even more so.»

Kevin Ashton, RFID pioneer